There are over 800 million search results in Google with information on “diet & exercise,” but information alone isn’t enough.
There are ten gyms within a ten minute drive from my house. All of them have access to space and tools to get fit, but access doesn’t get results.
We have access to information and tools, but they aren’t enough. What gets results is the cohort. It’s the people who want the same things you want, the coaches who want to help you, and everyone doing the hard things together.
When a TRIBE is present, access is leveraged. Information becomes action. Tools are put to work.
SO, DON’T FIND A GYM TO JOIN. FIND A TRIBE TO JOIN.
